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WFA Benchmark: Environmental Claims findings report
WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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Green claims rules could be good for brands
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
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Marketing law
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
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Marketing law
Green Claims Directive – At-a-glance briefing
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
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Joint industry statement against banning green claims on products containing certain substances
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
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Green Claims in Advertising Task Force Meeting Overview (January 2023)
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…
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Marketing law
EU legislation on Green Claims: Resources for Advertisers
Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…
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Marketing law
WFA suggested amendments on EU ‘greenwashing’ ban proposal
On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…
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WFA feedback to the EU Commission on ‘greenwashing’ ban proposal
WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…
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Green Claims in Advertising Task Force Meeting Overview (April 2022)
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…
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Marketing law
WFA Green Claims in Marketing Map
An overview of regulation of sustainability claims in key markets
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Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.